Abbey Design Center is a full-service marketing client for Splash Communications. We work on their print and web presence. Our tasks include website management, blog writing and optimization, social media advertising and postings, media buying, television advertising, eNewsletters, and print design (which includes postcards, catalogs, newspaper and magazine ads). We also work on Search Engine Optimization for their website, Google Adwords campaigns and Public Relations.
We started discussing the need for a new website in January of 2016 and had the website completed and ready for launch by the end of the year. It was important to incorporate their new business, not lose ground from an SEO perspective, and design the new more modern, eye-catching, and informative website that would translate into more sales and business.
The website analytics show us that we are accomplishing our goals. The old site’s bounce rate was hovering around 75-80%. With the new site we are now at 40-45%; a significant improvement!
The traffic that we are getting to the website is resulting in new business. We track completed forms and phone calls from the website. The number of phone calls coming directly from the website has more than tripled each month vs. last year and has led to a significant increase in business.
We are now using the site to drive traffic by updating pages and content, adding highly-effective landing pages, and keeping the website in tune with our print, television, and social media campaigns. All advertising is supporting and enhancing the brand. We are energized by these positive results and look for even more increases as we move forward.