It is challenging to know where, when and how to reach your customers. A “drip” campaign is a great way to reach those customers who have worked with your company in the past and may at any point need your services again. For Abbey Design Center, repeat customers are crucial to their success. They are ready to remodel every room in their customer’s house and they know that one year it may be the kitchen and the next year it could be the basement or master bath. An online newsletter is a great way to “drip” on them and keep in touch with these past clients and make sure they know that when they are ready to remodel, Abbey Design Center is ready to take on the project.
To start, we designed a template and a newsletter logo for branding purposes. The purpose of the newsletter is to connect with these clients, let them know of any new services, and give them information on new remodeling trends, remind them of Abbey Design Center’s expertise and establish their company as an expert in their field. We’ve covered a variety of topics within the newsletter, such as remodeling trends and new ideas, Abbey Designer spotlights, and content dedicated to educating consumers on what to do and what not to do when remodeling every room in your home. We also make sure that the newsletter allows customers to connect with a form, phone number and that the articles link back to the website for more information.
The Splash team writes the content, helps select the best photos, generate backlinks to the website, and manage the newsletter list. We also report results on a monthly basis so our clients know the results of the projects and they can see the impact of our efforts (ROI) for their business.