We started by working on the media buying process. What did we want to buy and for how much? What channels and what length should the commercials be? We secured a producer, found voice over talent, wrote the scripts, and helped customer/actors tell their testimonial of their experience with Abbey Design Center. We even took part as extras in the filming when needed!
Television and digital media advertising have taken the Abbey Design Center brand to the next level. It helped secure their branding and tell their story to a larger audience than ever before. It brought more people to their website and then to their store front.