How to Develop a Marketing Strategy

How to Develop a Marketing Strategy

You know your company’s goals, and you work every day to get closer and closer to achieving these goals. Whether you want to build revenue, promote your brand, or perfect your customers’ experience, everything you do as a company is decided according to these goals. And what do you do to reach these goals? Develop a marketing strategy. Just like …

email marketing

Email Marketing and the ‘Email Blast’

Though many people think that Facebook is the big powerhouse of Internet communications, they usually fail to recognize what has been there all along: email. Despite all the social media hype, email marketing still trumps all in regards to conversions. It remains strong and constant while social media sites rise and fall with the trends. Here at Splash, we strongly …

effective blog writing

5 Steps for Effective Blog Writing

In our modern age of snaps, tweets, and texts, you may be wondering if blogs are even relevant anymore. Will they hold customers’ attention, or will they put my readers to sleep? Us Splashers are big believers of the power of the blog, since it is the only digital format where we are free to inform, entertain, and sell—without a …